J Walter Thompson was arguably the world's first advertising agency, in the modern sense of the word, although it now prefers the term global brand communications. Owned since 1987 by WPP, the company took steps to brighten up its image in 2005, dropping the old name in favour of its already well used abbreviation JWT and a new logo. Under any name, the agency has an enormous geographical spread, with some 200 offices in 90 countries. In most cases, the group operates as a fully integrated agency offering a wide variety of other marketing services disciplines beyond advertising.