We empower bioscience with market insight.
- Public profile
Diagonal 468, 6A
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Life Science Praxis aims to help innovators:
- Maximize an innovation Core Market Value, at the intersection of science, market and product.
- Differentiate a Technology Platform and/or Product throughout the development continuum up to launch.
Our projects are tailored to each of our clients' specific needs. They usually include:
- Core Market Value
- Market Insight
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|Languages:||English, Spanish; Castilian, French|
The Innovation DNA is a conscious representation of a scientific hypothesis which has led to a new Technology Platform or Product. It is useful for preparation for fund-raising pitches, or parnership talks.
Core Market Value®
The Core Market Value primary goal is to ensure that product development is driven by a marketplace need to facilitate strategic product go / no-go decision. It offers a framework to future product development trade-offs. It also serves as platform for discussion with present and future investors and business partners It enhances development programs so that they better incorporate marketplace value drivers.
We combine Ad Hoc market research with desk research. We use techniques from a qualitative approach with stakeholders (e.g. physicians, including key opinion leaders and primary care providers, Healthcare providers and payers, Patients, Industry experts, etc.) to find in depth insight to impact strategic choices in the short, middle or long term. All our market research results are presented in an Empowering Workshop. During the workshop, we highlight the main findings to...